Fashion Boutique Online, a mid-sized e-commerce retailer specializing in contemporary women's fashion, faced several critical challenges when they approached us:
- Declining organic visibility: Their organic traffic had dropped 35% over 6 months due to algorithm updates
- Technical SEO issues: Duplicate content across 2,000+ product pages, slow site speed (6.5s load time), and poor mobile experience
- Competitive market: Competing against major retailers with significantly larger budgets
- Low conversion rate: 0.8% conversion rate from organic traffic vs. industry average of 2.5%
- No content strategy: Product descriptions were manufacturer-supplied duplicates with no unique value
The client was considering paid advertising as their primary growth channel, but the rising CAC was making it increasingly unprofitable.