Siloed teams, legacy technical debt, and inconsistent local presence across 500+ locations.
Ecommerce
Fortune 500 Company: Enterprise SEO Transformation
How we transformed SEO operations for a Fortune 500 retail company with 500+ locations.
Oct 31, 2025
18 Month Campaign
United States
+156%
Traffic Increase
18
Months
Client Overview
Industry:
Ecommerce
Company Size:
Enterprise
Location:
United States
Services Used:
Enterprise SEO
Technical SEO
Local SEO
The Challenge
Our Strategy
Enterprise SEO framework with centralized strategy and local execution capabilities.
Implementation Details
Site Architecture Redesign
Completely restructured site navigation and internal linking structure to improve crawlability and user experience.
International SEO
Implemented hreflang tags across all country domains and localized content strategies for each market.
Content Strategy
Unified content strategy with pillar pages, topic clusters, and comprehensive resource hubs.
Technical SEO
Fixed enterprise-level technical issues including site speed, mobile optimization, and Core Web Vitals.
Results
The Results
Measurable success across all key metrics
18
Months
Organic revenue increased $12M annually, unified 500+ location profiles, reduced technical errors by 89%.
"Finally brought structure to our fragmented SEO efforts."
V
VP Digital Marketing
Fortune 500 Retailer
Key Takeaways
Enterprise SEO requires governance frameworks
Location-level optimization at scale is possible
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