Luxe Living Co., a luxury home goods retailer, was struggling to compete online against established brands:
- Zero organic visibility: Website had only 200 monthly organic sessions
- Brand new domain: No domain authority (DA 5) and minimal backlinks
- High-end products: $500-5000 price points required trust building
- Competitive market: Major retailers and DTC brands dominating search
- Limited budget: Needed organic growth to fund future marketing