Algorithms SEO Terms

A set of rules and processes used by search engines to determine how to rank and display search results.

Search engine algorithms are complex mathematical formulas that analyze hundreds of ranking factors to determine the most relevant and authoritative r...

A Google algorithm update focused on content quality and preventing low-quality content from ranking well.

Panda was a major algorithm update that targeted thin, low-quality content, content farms, and sites with high ad-to-content ratios. It significantly...

A Google algorithm update that targets websites using manipulative link building practices.

Penguin specifically targets link schemes and manipulative link building tactics. It penalizes sites that buy links, participate in link farms, or use...

Google's Bidirectional Encoder Representations from Transformers - an AI-powered update that improves understanding of natural language queries.

BERT helps Google better understand the context and nuances of search queries, especially conversational and long-tail queries. It uses machine learni...

Google's machine learning algorithm that helps process search queries and determine result rankings.

RankBrain is Google's AI system that uses machine learning to understand search queries and match them with relevant content. It helps Google handle n...