algorithms
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BERT BERT Algorithm
/bɜːrt/
Google's Bidirectional Encoder Representations from Transformers - an AI-powered update that improves understanding of natural language queries.
Detailed Explanation
BERT helps Google better understand the context and nuances of search queries, especially conversational and long-tail queries. It uses machine learning to interpret the relationships between words in a sentence.
Examples
Better understanding of conversational queries
Improved results for long-tail keywords
Enhanced handling of prepositions and context
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Related SEO Terms
AI SEO
Using artificial intelligence and machine learning technologies to improve search engine optimization.
Algorithm
A set of rules and processes used by search engines to determine how to rank and display search results.
Natural Language Processing
A branch of AI that helps computers understand, interpret, and generate human language.
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