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Analytics SEO Terms

Master the terminology of analytics SEO with our specialized glossary of concepts and definitions.

D

Terms starting with D

Domain Authority

A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages.

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Dwell Time

The amount of time a user spends on a webpage after clicking through from search results.

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B

Terms starting with B

Bounce Rate

The percentage of visitors who leave a website after viewing only one page.

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P

Terms starting with P

Page Authority

A Moz-developed metric that predicts how well a specific page will rank in search engine results.

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C

Terms starting with C

Click-Through Rate

The percentage of users who click on a search result after seeing it in the SERPs.

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I

Terms starting with I

Impressions

The number of times a webpage appears in search engine results pages.

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L

Terms starting with L

Link Profile

The complete overview of all backlinks pointing to a website or individual page.

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S

Terms starting with S

Search Volume

The number of times a specific keyword or phrase is searched for within a given timeframe.

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SEO Audit

A comprehensive analysis of a website's SEO performance and identification of improvement opportunities.

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SERP Analysis

The process of examining search engine results pages to understand ranking opportunities and competition.

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T

Terms starting with T

Traffic Sources

The various channels and methods that drive visitors to a website.

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