technical
Intermediate
AMP AMP
/æmp/
Accelerated Mobile Pages - Google's open-source framework for creating fast-loading mobile web pages.
Detailed Explanation
AMP is a web component framework that creates stripped-down versions of web pages that load near-instantly on mobile devices. While once a ranking factor, AMP's direct SEO impact has diminished, but it still improves mobile user experience.
Examples
AMP versions of news articles
E-commerce product pages
Blog posts optimized for mobile speed
Recipe and how-to content
Related Terms
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