general
Intermediate
E-A-T E-A-T
/iː eɪ tiː/
Expertise, Authoritativeness, and Trustworthiness - Google's quality guidelines for content evaluation.
Detailed Explanation
E-A-T is part of Google's Search Quality Rater Guidelines. It evaluates content based on the expertise of the author, the authoritativeness of the publication, and the trustworthiness of the information provided.
Examples
Medical content requiring expert authors
Financial advice needing authoritative sources
Product reviews from verified purchasers
About pages showing creator credentials
Terms That Reference This
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