technical
Beginner
Image Alt Text
/ˈɪmɪdʒ ˈɔːlt tɛkst/
Descriptive text added to image tags that describes the image content for accessibility and SEO purposes.
Detailed Explanation
Alt text helps search engines understand image content and improves accessibility for visually impaired users. It should be descriptive but concise, including relevant keywords when natural.
Examples
Good: "Golden retriever playing in park"
Bad: "Image1.jpg" or "Dog picture"
SEO-focused: "Professional SEO consultant presenting at conference"
Accessibility: "Flowchart showing website user journey"
Related Terms
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