strategy
Intermediate
ORM Online Reputation Management
/ˈɒnlaɪn ˌrɛpjʊˈteɪʃən ˈmænɪdʒmənt/
The practice of monitoring and influencing how a brand or individual is perceived online.
Detailed Explanation
Online reputation management (ORM) involves monitoring online mentions, managing reviews, and building positive online presence. For SEO, this includes managing Google Business Profile reviews and addressing negative content that might impact search rankings.
Examples
Responding to customer reviews
Monitoring brand mentions across platforms
Managing negative review sites
Building positive review generation
Crisis communication online
Related Terms
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