strategy
Intermediate
Search Intent
The goal or purpose behind a user's search query.
Detailed Explanation
Search intent refers to why someone is searching for something. Understanding search intent is crucial for creating content that matches what users actually want. There are four main types: informational, navigational, transactional, and commercial.
Examples
Informational: "how to bake bread" (learn something)
Navigational: "facebook login" (find a specific site)
Transactional: "buy iphone 15" (make a purchase)
Commercial: "best smartphones 2024" (research before buying)
Related Terms
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