technical
Intermediate
301 Redirect
/θriː wʌn wʌn riːdɪˈrɛkt/
A permanent redirect that passes SEO value from the old URL to the new URL.
Detailed Explanation
A 301 redirect tells search engines that a page has permanently moved to a new location. It passes most of the link equity (SEO value) from the old URL to the new one, making it ideal for site migrations and URL changes.
Examples
HTTP to HTTPS migration
Domain name changes
URL structure improvements
Removing or consolidating pages
Fixing duplicate content issues
Related Terms
Terms That Reference This
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