technical
Intermediate
Link Equity
/lɪŋk ˈɛkwəti/
The SEO value or "link juice" that flows through hyperlinks from one page to another.
Detailed Explanation
Link equity refers to the ranking power that passes through links. High-authority pages pass more link equity to linked pages. Understanding link equity helps optimize internal linking and site architecture.
Examples
Homepage passing equity to internal pages
High-authority blog posts linking to product pages
Footer links distributing equity throughout site
Navigation menus passing link value
Related Terms
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