technical
Beginner
Anchor Text
The clickable text in a hyperlink that tells users and search engines what the linked page is about.
Detailed Explanation
Anchor text provides context about the linked page's content. It's an important ranking factor, but over-optimization can lead to penalties. Natural anchor text variation is key to effective link building.
Examples
Descriptive anchor text: "learn SEO basics"
Branded anchor text: "Moz SEO tools"
Generic anchor text: "click here"
Naked URL anchor text: "www.example.com"
Related Terms
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