technical
Beginner
Backlink
An incoming hyperlink from one web page to another website.
Detailed Explanation
Backlinks are crucial ranking signals in SEO. They act as "votes" of confidence from one site to another, indicating that the linked content is valuable and authoritative. Quality backlinks from reputable sites can significantly boost search rankings.
Examples
A blog post linking to your website's resource page
A news article citing your company as an industry expert
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Related SEO Terms
Anchor Text
The clickable text in a hyperlink that tells users and search engines what the linked page is about.
Domain Authority
A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages.
Link Building
The process of acquiring hyperlinks from other websites to your own website.
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