analytics
Beginner
Bounce Rate
The percentage of visitors who leave a website after viewing only one page.
Detailed Explanation
Bounce rate is a key metric in web analytics that measures the percentage of single-page sessions. A high bounce rate can indicate problems with content quality, user experience, site speed, or relevance to search queries. However, some pages (like contact forms or blog posts) naturally have higher bounce rates.
Examples
A blog post with good bounce rate: 40%
A poor landing page bounce rate: 85%
Contact page bounce rate: 90% (expected)
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