analytics
Intermediate
Dwell Time
/dwɛl taɪm/
The amount of time a user spends on a webpage after clicking through from search results.
Detailed Explanation
Dwell time measures user engagement with search results. Longer dwell times signal to Google that the content is relevant and valuable, potentially improving rankings. Short dwell times (quick bounces) may indicate poor content quality.
Examples
Users spending 3+ minutes reading an article
Quick bounces from irrelevant content
Long engagement with comprehensive guides
Short visits to thin content pages
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