strategy
Intermediate
CRO Conversion Rate Optimization
/kənˈvɜːʃən reɪt ˌɒptɪmaɪˈzeɪʃən/
The process of improving the percentage of website visitors who complete desired actions.
Detailed Explanation
CRO focuses on turning website visitors into customers or leads. While not directly SEO, CRO and SEO work together - better SEO brings more qualified traffic, and CRO ensures that traffic converts effectively.
Examples
A/B testing landing page designs
Optimizing call-to-action buttons
Improving form conversion rates
Reducing cart abandonment
Personalizing user experiences
Related Terms
Terms That Reference This
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