tools
Beginner
Google Analytics
/ˈɡuːɡəl əˈnælɪtɪks/
A free web analytics service offered by Google that tracks and reports website traffic.
Detailed Explanation
Google Analytics provides detailed insights into website visitors, their behavior, traffic sources, and conversion data. It's essential for understanding SEO performance and making data-driven optimization decisions.
Examples
Tracking organic search traffic
Monitoring bounce rates and session duration
Setting up conversion goals
Analyzing user flow and behavior
Related Terms
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