strategy
Intermediate
Keyword Cannibalization
When multiple pages on the same website compete for the same keyword, potentially hurting overall SEO performance.
Detailed Explanation
Keyword cannibalization occurs when different pages target identical or very similar keywords, causing search engines to struggle with which page to rank for that term. This can dilute link equity and confuse search engines about page relevance.
Examples
Multiple blog posts targeting "SEO tips"
Product category and individual product pages competing
Different landing pages for the same service
Blog posts and service pages with overlapping topics
Related Terms
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