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Meta Description

/ˈmɛtə dɪˈskrɪpʃən/

A brief summary of a webpage's content that appears in search engine results below the title.

Detailed Explanation

Meta descriptions provide context about page content and influence click-through rates. While not a direct ranking factor, compelling meta descriptions can improve CTR, which indirectly affects rankings.

Examples

Product pages: "Buy [Product] - High-quality [features] starting at $[price]"

Blog posts: "Learn [topic] with our comprehensive guide including [key points]"

Service pages: "Professional [service] in [location] - [years] experience"

Including target keywords naturally

Related Terms

Click-Through Rate

The percentage of users who click on a search result after seeing it in the SERPs.

On-Page SEO

The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.

Title Tag

An HTML element that specifies the title of a web page, displayed in browser tabs and search results.

Terms That Reference This

Click-Through Rate Meta Keywords Title Tag

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Term Information

Category technical
Difficulty Beginner
Pronunciation /ˈmɛtə dɪˈskrɪpʃən/

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Related SEO Terms

Click-Through Rate

The percentage of users who click on a search result after seeing it in the SERPs.

analytics Learn More

On-Page SEO

The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.

technical Learn More

Title Tag

An HTML element that specifies the title of a web page, displayed in browser tabs and search results.

technical Learn More

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