technical
Beginner
Meta Description
/ˈmɛtə dɪˈskrɪpʃən/
A brief summary of a webpage's content that appears in search engine results below the title.
Detailed Explanation
Meta descriptions provide context about page content and influence click-through rates. While not a direct ranking factor, compelling meta descriptions can improve CTR, which indirectly affects rankings.
Examples
Product pages: "Buy [Product] - High-quality [features] starting at $[price]"
Blog posts: "Learn [topic] with our comprehensive guide including [key points]"
Service pages: "Professional [service] in [location] - [years] experience"
Including target keywords naturally
Related Terms
Terms That Reference This
Explore More
Related SEO Terms
Click-Through Rate
The percentage of users who click on a search result after seeing it in the SERPs.
On-Page SEO
The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.
Title Tag
An HTML element that specifies the title of a web page, displayed in browser tabs and search results.
Need Help Implementing SEO?
Our experts can help you understand and apply these SEO concepts to grow your business.