analytics
Beginner
CTR Click-Through Rate
/klɪk θruː reɪt/
The percentage of users who click on a search result after seeing it in the SERPs.
Detailed Explanation
CTR measures how compelling your search listing appears to users. Higher CTR signals to Google that your content is relevant and valuable, which can indirectly improve rankings. CTR is influenced by title tags, meta descriptions, and rich snippets.
Examples
Optimizing title tags for relevance
Writing compelling meta descriptions
Using rich snippets to enhance listings
A/B testing different title variations
Related Terms
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