general
Beginner
Paid Search
Search engine advertising where businesses pay to appear in sponsored results.
Detailed Explanation
Paid search, also known as pay-per-click (PPC) advertising, allows businesses to bid on keywords to appear in sponsored positions at the top of search results. It provides immediate visibility but requires ongoing budget.
Examples
Google Ads campaigns
Sponsored listings marked with "Ad"
PPC keyword bidding
Cost-per-click advertising
Search advertising budgets
Related Terms
Terms That Reference This
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