general
Beginner
PPC PPC
/piː piː siː/
Pay-Per-Click - An online advertising model where advertisers pay each time someone clicks on their ad.
Detailed Explanation
PPC advertising allows businesses to display ads in search results and pay only when users click on them. It provides measurable ROI and immediate traffic, complementing organic SEO efforts.
Examples
Google Ads PPC campaigns
Keyword bidding and auction system
Quality Score affecting ad costs
Ad extensions and sitelink campaigns
Remarketing and display advertising
Related Terms
Terms That Reference This
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