analytics
Beginner
Impressions
The number of times a webpage appears in search engine results pages.
Detailed Explanation
Impressions measure search visibility - how often your content appears in SERPs. While impressions don't guarantee clicks, they represent potential traffic opportunities. Tracking impressions helps understand search reach.
Examples
Blog post appearing 10,000 times in SERPs
Product page getting 5,000 impressions monthly
Brand name searches showing company website
Competitor analysis showing market visibility
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