AI Search
Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI Overviews.
Explore this topic
Curated ai search content from our SEO & growth team.
Articles in this topic
Community Conversations Are the New Ad Signal
Community-generated conversations are shaping AI-powered ads, contextual targeting, and performance optimization. Here’s what marketers should test next.
Measure Search Performance Beyond Rankings
Rankings and traffic only tell part of the story. Use presence, interpretation, and momentum to measure discovery, trust, and compounding growth across modern search surfaces.
AEO vs SEO: How to Win Both
Learn the core differences between SEO and AEO, where they overlap, and how to build content that earns rankings, answers, and visibility across search surfaces.
What Improves AI Search Visibility
AI search visibility is now shaped by structure, trust, and measurable citations. Here’s a strategic playbook for earning mentions in LLMs and AI Overviews.
OpenAI’s UK Ads Beta: What It Means
OpenAI’s ChatGPT Ads Manager beta is now reaching UK advertisers, hinting at a new AI-native paid media channel and fresh challenges for agencies and measurement.
How Google May Spot AI Spam at Scale
Search engines are moving beyond page-level checks. Embeddings, clustering, and multimodal defenses may expose AI spam systems—not just bad content.
AI Overviews: Citations Aren’t Recommendations
AI Overviews can cite your best listicle and still recommend competitors. Here’s why that gap matters for SEO, AEO, GEO, measurement, and risk.
Bing’s AI Reporting Just Got Smarter
Bing Webmaster Tools now adds Intents, Topics, Citation Share, and Compare—giving SEO teams a clearer way to measure AI visibility and citation dynamics.
Rank Tracking vs AI Citations: Measure Both
Traditional rankings and AI citations are not the same metric. Learn how query decomposition changes measurement and how to build reporting for a dual-search world.
AI Prompt Intent and Brand Visibility
AI search is forcing marketers to rethink a familiar habit: chasing exact keywords. In multi-LLM environments, the question is rarely whether a brand matches one precise phrase. It is whether the syst...
Gemini in GBP: Local SEO Workflows Shift
Gemini’s Google Business Profile integration could reshape local SEO, speeding up review replies, insight analysis, and profile updates for SMB teams.
Zero-Click Google Searches in 2026: What SEO Must Change
Zero-click search is now the default for many queries. Here’s what the 2026 shift means for organic traffic, AI Overviews, AI Mode, and SEO strategy.
