SEO & search news — expert analysis
Daily coverage of Google, Bing, algorithm updates, local search, paid media, and SEO strategy — structured like Search Engine Roundtable and Search Engine Journal.
Recently published
OpenAI’s UK Ads Beta: What It Means
OpenAI’s ChatGPT Ads Manager beta is now reaching UK advertisers, hinting at a new AI-native paid media channel and fresh challenges for agencies and measurement.
How Google May Spot AI Spam at Scale
Search engines are moving beyond page-level checks. Embeddings, clustering, and multimodal defenses may expose AI spam systems—not just bad content.
AI Overviews: Citations Aren’t Recommendations
AI Overviews can cite your best listicle and still recommend competitors. Here’s why that gap matters for SEO, AEO, GEO, measurement, and risk.
Bing’s AI Reporting Just Got Smarter
Bing Webmaster Tools now adds Intents, Topics, Citation Share, and Compare—giving SEO teams a clearer way to measure AI visibility and citation dynamics.
Rank Tracking vs AI Citations: Measure Both
Traditional rankings and AI citations are not the same metric. Learn how query decomposition changes measurement and how to build reporting for a dual-search world.
Google Volatility Isn’t Over Yet: What SEOs Should Do
Google rankings remain unstable after the latest core update. Here’s how to separate real SERP volatility from noise and monitor what matters next.
AI Prompt Intent and Brand Visibility
AI search is forcing marketers to rethink a familiar habit: chasing exact keywords. In multi-LLM environments, the question is rarely whether a brand matches one precise phrase. It is whether the syst...
Gemini in GBP: Local SEO Workflows Shift
Gemini’s Google Business Profile integration could reshape local SEO, speeding up review replies, insight analysis, and profile updates for SMB teams.
Google Local Finder Drops Pagination
Google Local Finder appears to have shifted to infinite scroll, changing how users browse local listings and how SEOs measure visibility, depth, and local coverage.
Zero-Click Google Searches in 2026: What SEO Must Change
Zero-click search is now the default for many queries. Here’s what the 2026 shift means for organic traffic, AI Overviews, AI Mode, and SEO strategy.
Why Discover Headline Data Misleads SEOs
Aggregate headline wins in Google Discover can hide publisher effects, surface behavior, and Simpson’s paradox. Here’s how to analyze headline performance correctly.
LLMS.txt and Google Search: What Matters
Google says LLMS.txt files do not improve rankings. Here’s what the clarification means, what AI-readable files can and can’t do, and what site owners should prioritize instead.
