SEO
Organic search strategy, rankings, and optimization — the core SEJ SEO section.
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Google Search Console Opens Social Properties
Google Search Console now supports Instagram, TikTok, X, and YouTube platform properties, changing how teams verify accounts, read queries, and measure discovery.
Why Younger Audience Share Can Mislead
Younger audience share can look stable while absolute readership falls sharply. Here’s how publishers should use cohort analysis and benchmarking to spot real erosion.
The 120-Minute Weekly SEO Workflow
A lean weekly SEO system for small teams: prioritize high-impact fixes, avoid reporting traps, and turn Search Console and GA4 data into revenue-linked actions.
Google AI Overviews Cut Clicks, Not Quality
A randomized field experiment suggests Google AI Overviews suppress organic clicks sharply, but the clicks that remain are not measurably lower quality.
AI Search Visibility: Quality Beats Keywords
AI search visibility now depends on crawlability, originality, and audience intent. Learn why quality content earns clicks, citations, and trust.
Google’s Publisher Guidance Changes AI SEO
Google’s latest publisher guidance reframes AI visibility around crawlability, originality, and audience-first content—while reminding SEOs that zero-click behavior isn’t the whole story.
Paid Brand Mentions Are Not GEO Strategy
Some GEO vendors are repackaging paid placements as AI visibility tactics. Here’s how to spot low-quality off-site signals and build safer authority.
Turn Claude Audits Into Reusable Workflows
Learn how to convert AI-assisted content audits into repeatable Claude workflows for voice, coverage, freshness, and AI visibility—without relying on one-off prompts.
Build vs Buy SEO Tools in the AI Era
AI makes custom SEO workflows easier to prototype, but not always easier to own. Use this guide to weigh cost, security, fit, and scalability.
Google Query Expansion for AI Search
Learn how Google query expansion surfaces new impressions, how it differs from query fan-outs, and how Search Console reveals content gaps you can win.
Desktop and Mobile CTR Are Splitting
Desktop and mobile organic CTR are diverging. Here’s what the latest SERP data means for analysis, benchmarks, and forecasting in a device-aware SEO workflow.
E-E-A-T and Search Trust Signals Today
Learn how E-E-A-T shapes search visibility, why trust drives rankings and AI answers, and how to operationalize credibility across SEO and AEO.
