SEO
Organic search strategy, rankings, and optimization — the core SEJ SEO section.
Explore this topic
Curated seo content from our SEO & growth team.
Articles in this topic
Google Volatility Isn’t Over Yet: What SEOs Should Do
Google rankings remain unstable after the latest core update. Here’s how to separate real SERP volatility from noise and monitor what matters next.
AI Prompt Intent and Brand Visibility
AI search is forcing marketers to rethink a familiar habit: chasing exact keywords. In multi-LLM environments, the question is rarely whether a brand matches one precise phrase. It is whether the syst...
Gemini in GBP: Local SEO Workflows Shift
Gemini’s Google Business Profile integration could reshape local SEO, speeding up review replies, insight analysis, and profile updates for SMB teams.
Google Local Finder Drops Pagination
Google Local Finder appears to have shifted to infinite scroll, changing how users browse local listings and how SEOs measure visibility, depth, and local coverage.
Zero-Click Google Searches in 2026: What SEO Must Change
Zero-click search is now the default for many queries. Here’s what the 2026 shift means for organic traffic, AI Overviews, AI Mode, and SEO strategy.
Why Discover Headline Data Misleads SEOs
Aggregate headline wins in Google Discover can hide publisher effects, surface behavior, and Simpson’s paradox. Here’s how to analyze headline performance correctly.
LLMS.txt and Google Search: What Matters
Google says LLMS.txt files do not improve rankings. Here’s what the clarification means, what AI-readable files can and can’t do, and what site owners should prioritize instead.
Build an AI Second Brain for Agencies
Learn how agency teams can use Claude Code, structured memory, searchable logs, MCP integrations, and automation to reduce context switching and turn knowledge into action.
Google Ranking Volatility Keeps SEOs on Edge
Google rankings stayed unstable after the May 2026 core update, while community reports diverged from third-party tools. Here’s what site owners should watch next.
Tennessee's Search Blacklist Law Changes SEO
Tennessee’s new small-business search blacklist law raises the stakes for visibility, reviews, and indexing. Here’s what Google requires and how businesses should respond.
Gemini-Powered Siri and the SEO Shift
A Gemini-powered Siri could turn Apple devices into answer-first search surfaces, changing zero-click behavior, source attribution, and how SEO teams measure visibility.
Schema Markup and AI Search Visibility
Schema markup can improve machine understanding and support rich results, but it is not a shortcut to AI search rankings. Here’s how to use it wisely.
