SEO
Organic search strategy, rankings, and optimization — the core SEJ SEO section.
Explore this topic
Curated seo content from our SEO & growth team.
Articles in this topic
Google Query Expansion for AI Search
Learn how Google query expansion surfaces new impressions, how it differs from query fan-outs, and how Search Console reveals content gaps you can win.
Desktop and Mobile CTR Are Splitting
Desktop and mobile organic CTR are diverging. Here’s what the latest SERP data means for analysis, benchmarks, and forecasting in a device-aware SEO workflow.
E-E-A-T and Search Trust Signals Today
Learn how E-E-A-T shapes search visibility, why trust drives rankings and AI answers, and how to operationalize credibility across SEO and AEO.
June 2026 Google Spam Update: What to Know
Google’s June 2026 spam update is rolling out globally. Here’s how to separate spam-update volatility from core updates, diagnose changes in Search Console, and recover wisely.
Why Great Content No Longer Works
AI exposure, zero-click search, and content commoditization are forcing SEO teams to rethink value. The winners will build defensible assets AI cannot easily copy.
How to Optimize Content for AI Search Citations
AI citations reward clarity, trust, and structure. Use this practical playbook to audit pages for E-E-A-T, Q&A format, and structured data.
Google And Shopify Back Cloudflare’s AI Bot Gatekeeping Initiative
Cloudflare’s PACT could change how browsers, merchants, and AI agents prove trust online—reducing CAPTCHA friction while raising new questions about control.
Google Says X-Frame-Options Matters for SEO
Security headers are now part of a smart technical SEO audit. Learn how X-Frame-Options, CSP, and related headers protect search visibility and trust.
Measure Search Performance Beyond Rankings
Rankings and traffic only tell part of the story. Use presence, interpretation, and momentum to measure discovery, trust, and compounding growth across modern search surfaces.
AEO vs SEO: How to Win Both
Learn the core differences between SEO and AEO, where they overlap, and how to build content that earns rankings, answers, and visibility across search surfaces.
What Improves AI Search Visibility
AI search visibility is now shaped by structure, trust, and measurable citations. Here’s a strategic playbook for earning mentions in LLMs and AI Overviews.
How Google May Spot AI Spam at Scale
Search engines are moving beyond page-level checks. Embeddings, clustering, and multimodal defenses may expose AI spam systems—not just bad content.